Backgammon and Dating Sites Capitalize from 2008 Olympic Games

The online backgammon, blackjack and poker website Backgammon Masters and the popular online dating site Match.com squeeze are trying to take advantage of the 2008 Olympic Games ended yesterday in Beijing, China for promotion purposes. While Backgammon Masters announced its intentions to purchase Usain Bolt's running shoes, Match.com offered Michael Phelps free membership. 

As long as the Olympic Games go on, the lives of the creative heads in the online marketing industry are made easy. Instead of brainstorming for new ideas, they might as well pick the hottest athletes names out of the non-sports papers and ride on them. 

Backgammon Masters for example, who had previously tried to recruit Kevin Spacey's new movie release to promote its online gaming site, is now attempting to purchase one of the most notable Beijing 2008 icons - Usain Bolt's golden shoes, auction them to the highest bidder and give the money to charity. The public announcement, needless to say, came out in a perfect timing: on the last days of the Olympics, when half of the world was fascinated with the lightning speed of the Jamaican runner and the other half was fantasying a positive drug test; so perfect you forget to notice that the acquire carried out yet. 

Match.com, the dating site that conquers the UK online dating scene tries to entice new bachelors and bachelorettes to its pool of attractive singles such as the seven-times Olympic gold medalist Michael Phelps. In a generous offer, Match.com had publicly offered the 23 years old single of Baltimore, who is expected to be the richest athlete in the history of the Olympic Games with a $10 million earning potential a year, free membership at the online dating site.